January 8, 2020

Top 10 Content Marketing Trends

Austin Gould at Business2Community.com posted this article about the Top 10 content marketing trends to start the new year. I imagine it will be accurate for a while. We’re excited by Austin’s list for the simple reason that The Top 2 are about video. User Generated Content and Video Content are listed as numbers 1 & 2.  For 2020, Oh Shoot Productions is rolling out a new service to help businesses with generating their own content. It will help users... View Article

December 16, 2019

How to add drama to your Business-to-Business video.

Hire Robert De Niro. (Ok so you can’t actually get De Niro, so what’s next?) My second choice is using techniques that can look attractive, draw you in, hold your attention—and I use them at every opportunity when I’m making a video. There are several options in that vein that are referred to as “cinematic.” There’s shallow depth of field. There’s camera movement. There’s sound design. I could write an article about each of those. But the one I’m writing... View Article

October 10, 2019

Three takeaways from an iPhone video shoot.

Sometimes the creative urge, or a necessity, arises when it’s least convenient. While planning a shoot with a new client named Jake Sokol at his company, Your Shirts Ink, we were talking about the style one particular video would take, the one featuring his embroidery machine. I was explaining my views on shallow depth of field, wide angle lenses and how i would edit, when it dawned on me to take out my phone and show him. I opened up... View Article

June 12, 2019

How can a shorter video pack more punch for your brand? Here’s how.

FACT: Video used in a social post gets more engagement. FACT: The average watch time for a video is 15 seconds. FACT: Facebook will penalize businesses for videos shorter than 90 seconds. So which packs more punch? Longer videos or shorter videos? In our experience, it doesn’t matter if it’s short or long: Know your audience, give them what they want content-wise and make it grab them in those first crucial first moments. For example, we created a series of... View Article

October 18, 2018

(VIDEO) Most affordable way to get smooth motion with smartphone video

Here’s an inexpensive but effective tool for moving your camera while filming. It’s from Ulanzi, and it not only allows a two handed grip for more stability, but it will also hold a light and an external microphone for recording better sound into your smartphone. Watch the video above to see some examples of how it works. For the money you really can’t beat it for stability with motion. If we can assist you in your social media or web... View Article

September 18, 2018

(VIDEO) 6 Essential Smartphone Video Lighting Tips

OK, so your budget for social media is non-existent and you’re shooting it yourself. With your smartphone no less. That’s ok! As long as you are aware of some of the smartphone video lighting techniques pro shooters use to get great results you’ll be fine. In the world of images, the number one rule of thumb is: the better the lighting, the better the shot. The same applies to shooting video. So this second in the series of tips from... View Article

August 2, 2018

(VIDEO) The Number-One Tip for Shooting Your Own Video Content

You know you need to start using video content to drive SEO, engagement and brand connection. But you decided you don’t have the money to hire a pro. Ok. No harm, no foul. I’m a pro who is going to help you figure out how to shoot video content with your phone. Yes, it takes some effort and neat new tools for your phone. But it’s going to skyrocket you from the handheld phone footage you might’ve been taking so... View Article